Highlights from The Voiceover Talent Ebook: Harlan Hogan

Professional Voice Over Talent Harlan Hogan

 

Harlan Hogan:

“Focusing on your performance misses the point of voice work…what’s important is how you can make a listener feel.”

What do you love about your job?

What job? I had lots of jobs and they sucked almost as badly as I did at them. THIS is no job – it’s a love affair.

What performance advice do you have for voiceover talent just starting out? (Or for those with a good deal of experience, who are looking to move up to the next level.)

Absolutely zero. Because focusing on your performance misses the point of voice work. It’s really not what YOU sound like or what words you emphasize in your ‘performance.’ What’s important is how you can make a listener feel. So your focus is not on you and your performance, but on using your skills to communicate to THEM.

Similar to the previous question, what business or practical advice do you have for voiceover talent just starting out? (Or for those with a good deal of experience, who are looking to move up to the next level.)

This is going to sound too simplistic but it is the truth, the whole truth and nothing but the truth. The work of voiceover work is GETTING the work. Performing before the microphone is fun and easy but constantly promoting, auditioning, billing etc. is the real work. If you do the grunt work it will all pay off – trust me.

What best practices can you share in regards to finding an agent, and how do you recommend that talent improve their partnership and relationship with their agent?

Stop trying to find an agent. That’s self-centered actor think. You have to discover what the agent might need in their stable of performers and how you can fulfill THEIR need – not yours.

Submit your auditions on time, slated and labeled correctly. Establish a business-like partnership. Your agent is not your buddy or your fan and they cannot get you work – only open the doors for the opportunity. Oh sure, I married one of my agents but that’s a different story!

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For your free, no-strings-attached copy of the Voices of Experience ebook, simply enter your info below. Learn from 30 of the top VO Pros, from genres including Commercials, Promo, Animation, Audiobooks, who share insights from their vast experience. And I’m grateful to all of them for taking the time to contribute!

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Harry Palmer
Guest

The points you make are very basic Marketing 101 or Salesmanship 102. Its not what you want but what your customer wants. The challenge is to determine who is the customer. It might be the ad agency or it might be the audience the ad agency is targeting. As the VO, you need to decide who the target is for the script. If the script is not in-line with the target, discuss it to ensure everyone is synched together.

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